Connect for Success, an article published in Tikun Olam Magazine

Mitch Joel of Twist Image doesn't spend a lot of time in the office, giving about one-third of his workday to the community

The marketing profile of a BMW owner is as different from a Mini owner as their cars. One might be called a status seeker while the other could be called a status avoider. But both cars are owned by the same parent company: BMW. It's a classic case of a marketer resorting to "anti-branding" to attract customers who don't like its core product. Done properly, it can be a boon, but mishandled it can backfire big time. Just ask Delta Airlines about Song.

Have a look at the top 25 brand leaders published in the Chief Executive Magazine

Honouring some of the best and brightest newcomers to Montreal's business community