On March 15th, 2005 100 participants came together to hear Pinny Gniwisch, Founder and EVP markting of Ice.com.

Pinny has been responsible for developing strategic alliances with the leading internet companies on the Web. "Names like Yahoo, AOL, MSN, MyPoints, Modern Bride to name a few--have all entered into agreements with ICE.com because of their belief in our product line and knowledge of the jewelry business."

Combining his knowledge of the jewelry business and his marketing incites have been a major contributor to making ICE.com one of the leading jeweler's on the Internet. "I believe customers feel at home visiting ICE.com-with its established values, spirit, attitude, merchandise and service. My goal is to create and deliver an experience that will generate long-term customer relationships."

The shakeout in the e-tailer world convinced them that they would be better off focusing solely on building their base as the most trafficked jeweler on the Web. They decided to return to their roots--which have long been in the jewelry business--and pursue the marketing and branding strategies that have driven sales and made them the most popular site in their category.

Pinny is a graduate from the Rabbinical College of America with a Masers in Jewish Law and History he currently runs a children's organization in Montreal called the The Living Legacy".